Patricia Diaz-Baker

Patricia Diaz-Baker is an accomplished professional with extensive experience in eCommerce and online marketing. Currently serving as the Global Head of eCommerce Platforms at BBVA since September 2015, Patricia has previously held significant roles at reputable companies including Hewlett-Packard, where responsibilities spanned eCommerce merchandising and online marketing, and Electronic Arts as Sr. Director of eCommerce. As the founder of Cáserez, a fashion brand leveraging advanced technologies for direct online sales, Patricia demonstrated innovative leadership in eCommerce. Early career highlights include directing B2B and B2C eCommerce initiatives at Symantec Corporation, leading to substantial revenue growth and the development of advanced online sales channels. Patricia's journey began with roles in Latin America at Symantec and an internship in online marketing with Fox Entertainment Group.