Peter Bak-Larsen

Peter Bak-Larsen is an accomplished sales and marketing professional with extensive experience in leadership roles across various industries. Currently serving as International Senior Sales Manager at Bella Group since January 2024, Peter focuses on B2B sales for prominent venue brands such as Bella Center Copenhagen and Bella Arena. As Chairman of the Board at Distortion Festival since June 2020, Peter has contributed to the organization's strategic direction. Previously, Peter held the position of CEO and Co-Founder at LOOP Communication, leading successful sales initiatives from January 2018 to September 2023. Peter also demonstrated significant growth in visitor numbers as CEO of Tycho Brahe Planetarium from November 2013 to December 2017. Other notable roles include Commercial Manager at BonBon-Land, Marketing Manager at PAN Vision Denmark, and NHG, and Strategic Planner at Buhl UnLtd. Peter holds a Master's degree in Marketing and Economics from Copenhagen Business School.