BC Public School Employers' Association
Deneka Michaud has a wide range of experience in communications and media, spanning over 17 years. Deneka is currently serving as the Chief Communications Officer (CCO) at the BC Public School Employers' Association since September 2021. Prior to that, they were the Director of External Communications and Brand Management at BC Housing from March 2020 to September 2021.
From February 2016 to March 2020, Deneka worked as the Communications Manager at the North Vancouver School District #44. Deneka also served as the Manager of Communications and Marketing at the Delta School District 37, British Columbia from May 2011 to February 2016.
Deneka began their career in the media industry as a Reporter/Producer at Delta Cable from June 2006 to May 2011. During the same time, they also worked as a Freelance Reporter at North Shore News from May 2006 to November 2009.
Deneka'searliest experience in the field was as the Manager of Media Monitoring at Carver Communications from an unspecified date in 2004 to 2006.
Deneka Michaud holds a Master of Arts (MA) degree, a Bachelor of Journalism (Hons) degree, and a Graduate Certificate in Communications and Media Studies.
Deneka Michaud (she/her) holds a Master of Arts (MA) in Communication, Leadership and Conflict Management from Royal Roads University, which they obtained from 2013 to 2015. Prior to that, they completed a Graduate Certificate in Professional Communication Management from the same institution from 2012 to 2013. Deneka also holds an Honours Degree in Journalism from Carleton University, which they earned from 2000 to 2004. In addition to their education, they have obtained the Accredited Public Relations (APR) certification from the Canadian Public Relations Society in 2019. Deneka has also completed a certification in Gamification from Coursera, although the exact time of completion is unknown.
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BC Public School Employers' Association
The British Columbia Public School Employers' Association (BCPSEA) is the employers' association for all 60 public school boards, including the Conseil scolaire francophone de la Colombie-Britannique (CSF). BCPSEA supports public education through innovative human resource practices, partnerships, and services. Our mission is to develop and maintain human resource practices that maximize the benefit for students in our public education system through the effective use of resources and fair terms of employment. Specifically, we are responsible for: 1. Negotiating provincially with the British Columbia Teachers' Federation (the teachers' union) for a provincial teachers' collective agreement covering the 60 public school boards and their employees. 2. Providing research, assistance and coordination for the negotiation of support staff collective agreements. 3.Providing labour relations advice and services to school boards, including contract interpretation and grievance/arbitration case management. 4. Coordinating compensation for employees who are not subject to collective agreements. 5.Promoting effective and cooperative human resources practices in the public school system BCPSEA is also actively involved in the development of joint initiatives such as Make a Future - Careers in BC Education (www.makeafuture.ca) and the Employment Data and Analysis Systems.