BCfresh Vegetables
Brian Faulkner is an experienced professional in business development and marketing, currently serving as VP Business Development & Marketing and VP Sales and Marketing at BCfresh Vegetables Inc. since April 2012. Brian has also held the position of Director and Chairperson of the Marketing and Promotions Committee at the Canadian Produce Marketing Association (CPMA) since April 2019, guiding consumer outreach initiatives such as the Half Your Plate and Freggie™ Children’s Program. Previous roles include National Account Manager at Bayer HealthCare from March 2002 to March 2012, Marketing Manager at BC HotHouse Foods from July 2000 to March 2002, and Sales Manager at Shoppers Drug Mart from 1992 to June 2000. Brian holds a degree from Western University, attended from 1987 to 1991, and completed education at LCVI from 1982 to 1987.
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BCfresh Vegetables
BCfresh is the premier provider of BC grown potatoes, carrots, cabbage, beets, squash, parsnips and other delicious local produce that can be found on plates across Western Canada and the United States. The name BCfresh represents the unparalleled freshness of our produce and the incomparable level of service you can always expect from our distribution network and our growers. BCfresh is 100% owned and operated by BC growers. In 1992, our predecessor Lower Mainland Vegetable Distributors Inc. was established to ensure the coordinated marketing of root crop vegetables produced in British Columbia's Fraser Valley. Today, BCfresh vegetables are meticulously grown on over 65 family farms throughout the Fraser Valley and select BC regions with many of the families going back four or five generations. Recognized as leaders in progressive farming, harvesting, grading and packing techniques, BCfresh growers take pride in developing and implementing environmentally sensitive growing practices and scientifically sound sustainable agricultural technology. BCfresh guarantees "Goodness from the ground up!"