BCfresh Vegetables
Steve Roosdahl currently serves as President and CEO of BCfresh Vegetables since January 2025. Previously, Steve held various leadership roles at The Oppenheimer Group from November 1995 to January 2025, including Vice President of Operations, where responsibilities encompassed overseeing supply chain activities, quality control, manufacturing, and corporate strategy formulation. Additional roles included Executive Director of Supply Chain and Software Manager. Steve obtained an MBA from Athabasca University between 2013 and 2016 and also attended the British Columbia Institute of Technology.
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BCfresh Vegetables
BCfresh is the premier provider of BC grown potatoes, carrots, cabbage, beets, squash, parsnips and other delicious local produce that can be found on plates across Western Canada and the United States. The name BCfresh represents the unparalleled freshness of our produce and the incomparable level of service you can always expect from our distribution network and our growers. BCfresh is 100% owned and operated by BC growers. In 1992, our predecessor Lower Mainland Vegetable Distributors Inc. was established to ensure the coordinated marketing of root crop vegetables produced in British Columbia's Fraser Valley. Today, BCfresh vegetables are meticulously grown on over 65 family farms throughout the Fraser Valley and select BC regions with many of the families going back four or five generations. Recognized as leaders in progressive farming, harvesting, grading and packing techniques, BCfresh growers take pride in developing and implementing environmentally sensitive growing practices and scientifically sound sustainable agricultural technology. BCfresh guarantees "Goodness from the ground up!"