Helen Hu

Helen Hu is an accomplished marketing professional with extensive experience in CRM and player development, currently serving as Manager of CRM Player Development at BCLC since September 2021. Prior roles include Senior Strategist and Marketing Specialist at BCLC, where significant contributions involved managing a co-op student, adopting Machine Learning for strategic model prioritization, and enhancing campaign development through cross-functional collaboration. Previous experience as a Digital Marketing Specialist at Sierra Wireless included leading successful re-engagement campaigns and optimizing email marketing programs. Helen has also held roles in marketing coordination across various organizations, demonstrating strong skills in project management, event planning, and performance analysis. Helen holds a Bachelor's Degree in Business Administration with concentrations in Marketing and Human Resource Management from the Beedie School of Business at Simon Fraser University.