Amy Lu

Amy Lu is an experienced professional with a diverse background in merchandising, product development, and mental health services. Currently serving as a Merchandiser and Product Developer at BDA, LLC since May 2019, Amy specializes in assisting clients with their branding needs through promotional merchandise. Prior to this role, Amy worked at iStar Jewelry as a Merchandiser and Account Specialist, where responsibilities included product design, sourcing, and implementing a new SKU strategy. Amy also has a strong foundation in mental health, having worked as a Psychotherapist and Outpatient Evaluator at BETHANNA and as the Lead Clinician for Acute Partial Program at the Children's Crisis Treatment Center. Educational qualifications include a Master of Arts in Creative Arts Therapy from Drexel University, a Digital Marketing Professional Certificate from The Wharton School, and a BFA in Fine Arts, Psychology, and Business Management from The College of New Jersey.