Gabriel Pătru

Brand Strategy & Communications Director at BDO Romania

Gabriel Pătru has diverse work experience spanning various roles in different companies. Gabriel currently serves as the President of IAB Romania since March 2022. Prior to this, they held the position of Member of the Board of Directors at IAB Romania from January 2020 to March 2022. Gabriel previously served as the President of IAB Romania from May 2017 to December 2019 and as the Vice President from April 2015 to April 2017.

Gabriel also worked as the Brand Strategy & Communications Director at BDO Romania starting in July 2020. Before that, they founded Therefour.io in November 2019, where they offered outcome-based consultancy and operational resources in marketing, brand strategy, and business development.

In addition, Gabriel founded Motogolan in November 2018, a company focused on classic and custom motorcycles and promoting a certain lifestyle and design appreciation. Gabriel also worked as the Head of Insights at GroupM from May 2018 to November 2019.

Prior to these positions, Gabriel shared and inspired knowledge through gabrielpatru.ro starting in May 2011 until November 2019. Gabriel also held the position of Head of Strategy at Wavemaker until April 2019.

Earlier in their career, Gabriel worked as the Integrated Communications Manager at Media Direction .ro from August 2010 until an unspecified date in 2014. Gabriel also had roles as Brand Planner at Lowe and Partners Worldwide from November 2009 to July 2010, and as Strategic Planner at Lowe&Partners from April 2008 to October 2009.

Overall, Gabriel Pătru has a wide range of experience in various leadership, strategy, and brand-related roles, demonstrating a strong understanding of marketing and business development.

Gabriel Pătru's education history begins in 2003 when they enrolled at the Facultatea de Economie si Administrarea Afacerilor. However, there is no specific information provided about their degree or field of study.

In 2005, Gabriel attended the Université de Bourgogne, where it is not mentioned whether they completed a degree or not. Gabriel'sfield of study during this time was Communication.

From 2007 to 2009, Gabriel pursued a Strategic Marketing Masters at the Academia de Studii Economice din București. Gabriel'sstudies focused on supply chain, brand management, and marketing modelling.

In 2012, Gabriel attended two separate programs. Gabriel participated in the IAA School and completed the 2nd module, which focused on Business Strategy & Marketing. Additionally, they enrolled in a program called Markstrat, where they obtained the Iplan degree in Strategic Business Planning.

Looking to the future, in 2023, Gabriel is planning to attend the University of Cambridge's Cambridge Institute for Sustainability Leadership. Here, they will study Sustainability Studies ESG.

Links

Previous companies

GroupM logo
Wavemaker logo

Timeline

  • Brand Strategy & Communications Director

    July, 2020 - present