Luis Antonio Movilla Mengual

Director Branded Content & Experience at BE A LION

Luis Antonio Movilla Mengual, PhD, has a diverse work experience in the field of branded content and fundraising. Luis Antonio currently serves as the Director of Branded Content & Experience at Be a Lion since August 2018. In addition, they are a member of the Training Commission of Branded Content at BCMA Spain since January 2019. Luis Antonio has also worked as a Professor for the Master's Program in Public and Private Fundraising for ONL at Universidad Complutense de Madrid since February 2016. Furthermore, they have been a speaker at various events and institutions such as Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing, IAB Spain, Asociación Española de Fundraising, Inesdi Digital Business School, and Universidad Pontificia de Salamanca. Prior to their current roles, they worked as the Director of Branded Content & Experience at ANIMAL MAKER from October 2015 to July 2018 and as a speaker at the NewVideo Congress Madrid from September 2017 to May 2018.

Luis Antonio Movilla Mengual, PhD, obtained their Bachelor's degree in Audiovisual Communication from Universidad Pontificia de Salamanca in 2003. Subsequently, they pursued a Master's degree in Television Direction and Production from Universidad Complutense de Madrid in 2005. In 2008, they also completed a Master's degree in Marketing and Commercial Management from Escuela empresarial y de negocios de Granada. Luis Antonio further expanded their educational qualifications by earning a Doctorate in Audiovisual Communication and Advertising from Universidad Complutense de Madrid in 2010. Additionally, they obtained a Certificate of Teaching Aptitude (C.A.P.) with a specialization in Geography and History from Universidad Complutense de Madrid.

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