Alice Martin is an accomplished professional in the experiential and events industry, currently serving as Group Account Director at BE. An Experiential Agency since August 2020, following a role as Senior Account Manager. Prior to this, Alice owned and operated Palm Trees & Pineapples, a Glam Bar service in Dubai and the UK, providing creative services at various events. Additional experience includes Senior Project Manager at Imagination, Freelance Project Manager at Prisme International, and Freelance Event Manager at Powwow. Earlier career highlights feature a Producer role at Action Impact and Event Manager at Somerset House Trust. Educational credentials include a degree in Event Management with Tourism from Solent University and A-Levels from Esher College, supplemented by a strong foundation in the arts and social sciences from Surbiton High School.