Jim Petrillo

The Be Aveda Institute family is committed to educating a new generation of artistic talent striving to make this world a better place. We prioritize our students’ happiness by providing the best education, products, support, and experiences. We put people first and look to nature for inspiration. We value authenticity and transparency and remain true to the Be Aveda values and the Aveda mission. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. We’re dedicated to supporting our students and teams in becoming successful beyond their expectations as artists and professionals. We do so by living out our core values in everything we do: Prioritize People: At Be, each individual – student, guest and teammate – is seen, heard and aligned with their best self. Be Accountable: We act responsibly in everything we do, always giving more than we take. Exercise Transparency: We bare it all from ingredients to education, and beyond. Have Fun: Life is short. We celebrate one another and have fun in all that we do. Return to Nature: We find inspiration in the land and embrace the Ayurvedic principles we were founded on.