Fluff Abrahamsson

CTO & Partner at Be Better Online

Fluff Abrahamsson is a seasoned technology leader with extensive experience in various roles within the IT and event management sectors. Currently serving as CTO and Partner at Be Better Online since September 2017 and as CEO/Owner of Rainbow to the Stars since August 2021, Abrahamsson specializes in providing event and IT services for diverse clients, including major music festivals. Additionally, volunteer coordination for the Way Out West festival has been a significant role since May 2015, overseeing the planning and management of approximately 1500 volunteers. Previously, Abrahamsson held several positions at Enghouse Interactive Northern Europe AB from September 2008 to August 2017, contributing as a senior technician and system designer as well as leading installation teams. With a background that includes owner of Timeless Solutions and a range of voting-related roles within the Göteborgs Stad, Abrahamsson brings a wealth of experience in both technical and managerial capacities across multiple domains.

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