Guillermo Martinez Baranda

Guillermo Martinez Baranda currently serves as Gerente Comercial at Be Grand since October 2023. Prior to this role, Guillermo held various positions at PepsiCo from June 2016 to October 2023, including KAM Sr Obela and Sales Sr Coordinator, among others, which focused on commercial strategy and channel marketing. Earlier experience includes serving as Head Soccer Coach at COLEGIO VALLARTA, A.C., where Guillermo led two minor category soccer teams from July 2013 to August 2015, and a brief stint as Staff Multifuncional at Shakeys Pizza Restaurant in 2012, providing customer service. Guillermo holds a Licenciatura in Mercadotecnia and a Diplomado in Compromiso Social from Universidad Anáhuac.