Beacon Cymru Group
Serena Jones is an experienced professional in the field of social care and housing management, currently serving as a foster parent with the local authority fostering team at Foster Wales Swansea since March 2015 and as Executive Director of Operations at Beacon Cymru Group since January 2015. In this role, Serena ensures that the organization engages effectively with citizens and stakeholders, oversees operations for nearly 8,500 households, and leads a large team dedicated to high-quality service delivery. Previous roles include trustee at The Foyer Federation, Director of Strategy and Governance, and Director of Supported Housing at Grwp Gwalia, as well as head of quality and performance at Look Ahead Care and Support. Serena's educational background includes an Executive MBA from Swansea University and various qualifications in social science and supported housing.
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Beacon Cymru Group
Beacon Cymru Group is a not-for-profit organisation (registered social landlord) operating in Swansea, Neath Port Talbot, Rhondda Cynon Taf, Carmarthenshire and Bridgend employing around 380 people. Beacon was formed in 2025 after a merger between Coastal Housing Group and RHA Wales. We build and manage homes and commercial premises, as well as offering homes for sale through our Pennant Homes subsidiary. We have particular expertise in regeneration and sustainable building methods. To meet the challenges of sustainable growth, Beacon's robust commercial portfolio mirrors and supports the organisation’s ethos and values, leading the way with city/town centre mixed-use regeneration. From pubs and restaurants to hi-tech office space for startups and entrepreuneurs, Beacon offers a sustainable and ethical approach to commercial letting with a commitment to urban regeneration. We pride ourselves on the quality of the homes we offer, the excellent standard of service we provide and the positive contribution we make to communities we work in.