Dileep Raj Singh

Director, Performance Marketing at Beaconstac

Dileep Raj Singh has a diverse and extensive work experience in the field of digital marketing and performance marketing. Dileep Raj has held various senior roles in leading companies such as Beaconstac HQ, Cisco, Mindshare, PHD, MEC, Tesco HSC, Ecselis, Google, and GE Consumer Finance Servicing.

At Beaconstac HQ, Dileep currently serves as the Director of Performance Marketing. Prior to this, they worked at Cisco as the APJC Lead for Programmatic, Paid Social, and Direct. Dileep Raj also held the role of Programmatic Strategy and Media Agency Lead for the APJC region at Cisco.

Before Cisco, Dileep was the Senior Digital Performance Lead at Mindshare, where they set up and led the regional performance marketing hub and spokes organization, managing paid search, programmatic, and paid social channels for Dyson.

At PHD, they served as the Digital Director for regional accounts in the FMCG and technology industry, focusing on delivering high-quality campaigns and establishing best practices in tracking, measurement, and brand safety.

During their time at MEC, Dileep was the Performance Director for clients across the company. Dileep Raj also worked as a digital consultant for certain clients, responsible for revenue generation from performance marketing channels.

Prior to MEC, Dileep led a team of digital performance marketing professionals at Tesco HSC, where they specialized in paid search and display for Tesco Bank and Tesco Retail accounts.

Before Tesco HSC, they held key roles at Ecselis as the Head of Media Operations and Team Lead for Search Marketing.

Dileep began their career at Google as an Adwords Senior Representative, and prior to that, they gained experience as an Operation & Planning Analyst at GE Consumer Finance Servicing.

Throughout their career, Dileep has consistently demonstrated a strong expertise in performance marketing, digital strategy, media operations, and team leadership.

Dileep Raj Singh completed their Bachelors in Commerce with a concentration in Corporate Accounts from Osmania University, where they studied from 2003 to 2006. Prior to this, they attended St. Andrews High School, although the dates of their enrollment and their chosen degree or field of study are unknown.

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Timeline

  • Director, Performance Marketing

    June, 2022 - present