BEAR Snacks (Urban Fresh Foods Ltd)
Guy Michels currently serves as Head of Category Management at BEAR Snacks (Urban Fresh Foods Ltd) since February 2025. Prior to this role, Guy held various positions at CleanCo from December 2021 to February 2025, including Global Head of Category Management and US Commercial Lead. Guy's experience at Anheuser-Busch InBev spanned from September 2017 to December 2021, where responsibilities included Senior Category Manager and Category Manager. Earlier career experiences include a role as Graduate Area Manager at Amazon and a Primary School Teacher at Teach First. Guy Michels earned a BA in Geography from The University of Manchester (2010-2013) and a Postgraduate Certificate in Education from Birmingham City University (2015-2016).
This person is not in any teams
This person is not in any offices
BEAR Snacks (Urban Fresh Foods Ltd)
Once upon a time... Our founder read an article about how bears had drifted into cities to forage behind junk food joints and bins. These city bears were 30% fatter than their wild bear friends eating salmon and wild berries. They were also 30% less active and sadly all the city bears were also dead by the age of 10, whilst over 60% of the wild bears lived on healthily. This story resonated with us as we found that people and families were always growling about how hard it was to get fruit into their diets. We vowed to search the world for healthy alternatives to processed foods for our friends and family. And so, BEAR was born!