Paula Baleson

Paula Baleson is an experienced marketing and communications professional with a diverse background spanning over two decades. Currently serving as Social Value Manager and Communications Manager at Beard since September 2022, Paula previously held the position of Marketing Communications Manager at SDS Limited. Prior roles include Marketing Executive at Midas Group Ltd, Business Development Coordinator at Mi-space (UK) Ltd, and Business Partner at Basically Books South Africa, where responsibilities encompassed key account management, sales and marketing, and human resources. Earlier experience includes consulting roles at KPMG South Africa, Arthur Andersen Business Consulting, and Hay Management Consultants, specializing in executive remuneration. Paula's educational qualifications include a Diploma in Professional Digital Marketing from CIM and advanced degrees in Industrial and Organizational Psychology and a Bachelor of Arts from the University of the Witwatersrand.