Soichi Kawachi

Soichi Kawachi is an experienced executive with a strong background in marketing and business leadership. Currently serving as VP of Business at Beatrust since July 2022, Kawachi previously held the position of Director of Industry Sales at Google from September 2014 to July 2022. Prior experience includes roles at Sony Corporation, where Kawachi was VP in charge of Brand and Global Marketing Communications and Corporate VP, Head of Marketing Communications from April 2007 to August 2014. As President & CEO of FeliCa Networks Inc. from January 2004 to March 2007, and earlier roles at Sony Ericsson and Sony Electronics (US), Kawachi has demonstrated expertise in product planning and marketing across various regions, including a directorship at Sony France from 1991 to 1997.