Mitch Grasso

Mitch Grasso is the CEO and Founder of Beautiful.AI. Mitch has over 20 years of experience in the tech industry, including stints at VMware, AdSpace Networks, SlideRocket, and Clarity Visual.

Mitch co-founded AdSpace Networks in 1998, where they served as VP of Product Development. Mitch was responsible for managing the product development team and creative group, and oversaw the development of a cutting-edge digital content playback and management system. Mitch also designed innovative motion graphic digital content for major advertisers, including Macy's, Paramount Pictures, Coca-Cola, and Sony Pictures. In 2005, they spun off the CoolSign technology to Clarity Visual.

From 2007 to 2011, Mitch was the Senior Director of Product Management at SlideRocket. In April 2011, the company was acquired by VMware. From there, they took some time off to figure out their next move before becoming the Founder and CEO of Beautiful.AI in 2015.

Mitch Grasso received their BA from The Johns Hopkins University and their Princeton High School.

Some direct reports include Lou Giacalone - COO, Deepali Agarwal - Director of Quality, and Jill Callan - CMO.