Felipe Augusto Pires

Felipe Augusto Pires has a diverse work experience in marketing and digital strategies. Felipe founded GIAFFER, a marketing agency focused on developing comprehensive marketing strategies aligned with client objectives. As the Founder & Team Principal, Felipe oversees the agency's vision, mission, and strategic direction, while managing key business relationships with clients, stakeholders, and partners.

Prior to GIAFFER, Felipe served as the Marketing Director at Beautiful Destinations. In this role, they were responsible for overseeing business development strategies to promote growth and expansion. Felipe excelled at creating compelling pitches to attract hotels, travel brands, and tourism boards as clients, while maintaining strong and lasting relationships with them.

Felipe also worked at AZULIK, where they held multiple roles. As a Marketing Director, they collaborated closely with the CEO & founder to define strategies for the company's expansion and new brand positioning. Felipe actively engaged in online/offline PR and communications strategies to enhance brand awareness, nurtured relationships with tourism boards and the global media, and worked with the marketing project manager to establish goals and deliverables. Later, as the Head of Digital Marketing, Felipe developed a comprehensive marketing strategy, built a diverse team, and implemented Agile and scrum methodologies. Felipe successfully increased AZULIK's Instagram following from 100k to over 2.2M, making it the most followed hotel brand in the world.

Before their time at AZULIK, Felipe worked as a Digital Strategist at IBM, where they designed and implemented digital strategies for the Latin America markets. Felipe also led a team and utilized design thinking and agile methodologies to execute projects.

At Best Day Travel Group, Felipe held various roles, including E-commerce - Web Analytics & MetaSearch Manager, Digital Marketing Coordinator Brazil, and Paid Search Coordinator. In these positions, they implemented BestDay.com in meta search channels, managed worldwide web analytics, executed digital marketing strategies, and optimized paid search campaigns.

Overall, Felipe Augusto Pires brings a wealth of experience in marketing, business development, brand positioning, and digital strategies to any organization they work with.

Felipe Augusto Pires earned a Bachelor's degree in Marketing from Universidade Paulista from 2011 to 2014. Felipe also obtained additional certifications including "Marketing in a Digital World" from the University of Illinois at Urbana-Champaign in 2020, and "Agile Practitioner" from IBM in 2017.