Caroline Coffey

Caroline Coffey is an accomplished marketing professional with a strong background in performance marketing and integrated digital campaigns. Currently serving as Associate Manager of Performance Marketing at Beauty by Imagination since January 2025, Caroline contributes to leading haircare brands such as Wet Brush and Ouidad. Prior experience at Charitybuzz involved strategic digital marketing management for luxury auctions, utilizing email and SMS campaigns to engage audiences and enhance performance. Previous roles include Marketing Coordinator at Lehigh University College of Health, where Caroline supported various marketing initiatives, and editorial experience as Design Editor and Reporter for The Brown and White. Caroline holds a Bachelor of Arts in Journalism from Lehigh University, with minors in Marketing and Graphic Design.