Beauty Industry Group
Michael P. Peters currently serves as the Director of Partnerships & New Business Development at Beauty Industry Group, a position held since November 2023. With significant experience in the industry, Michael co-founded GoDog Sports in November 2018, where Michael holds the title of SVP. Prior to these roles, Michael led the VIP Experiences Program at 237 Global from June 2022 to November 2023, focusing on creating unique experiences for fans of artists and athletes. Additional experience includes regional sales management at evo and a regional business consultant role at The Estée Lauder Companies Inc. Earlier career highlights encompass operational leadership at ABM Industries and various technical and production roles with renowned music acts from 1996 to 2010. Michael's professional journey began in the men’s division at IMG from 2000 to 2002, complemented by an educational background from St. Petersburg College.
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Beauty Industry Group
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BIG, established in 2004 and headquartered in Salt Lake City, UT continues as an industry leader for professional hair extensions and related beauty products, with a network of more than 50 distributors throughout the world as well as a large direct-to-consumer presence. It also operates businesses in the cosmetic and distribution space.