Robert Barcelo

Robert Barcelo has a diverse work experience in the beauty industry, starting in 2009 as a Brand Development Manager at KEVIN.MURPHY. In this role, they organized educational programs and provided mentorship to brand educators and sales consultants. Robert also implemented sales strategies to drive profitability.

From 2015 to 2017, Barcelo worked as a Brand Ambassador for Hourglass Cosmetics, Sisley Paris, and Chanel. Robert excelled at client relations and product recommendations, organizing in-store and outsourced events to enhance recruitment and retention. Robert also identified market opportunities to boost sales.

In 2017, Barcelo became the General Manager at Drybar, where they led a team of hairdressers and managers in New York City. Robert focused on education consistency to optimize salon services and retail product sales. Robert also recruited and trained a team of hairstylists.

Currently, Barcelo is the Senior Director of Sales and Education at Beauty Industry Group, a position they have held since 2019. Robert oversees e-commerce, retail, and B2B teams, identifying opportunities for revenue growth and sales efficiency. Robert works collaboratively with executive stakeholders to develop and execute strategic initiatives for continuous growth. Robert also aligns messaging and experience within the luxury beauty environment by collaborating with cross-functional teams.

Robert Barcelo began their education at Santa Rosa High School, where they completed their high school studies in General Studies from 1996 to 2000. Afterward, they enrolled in Vintage Academy from 2005 to 2006, earning a Diploma in Cosmetology/Cosmetologist, General. Continuing their educational journey, Robert attended the University of California, Davis from 2011 to 2013, where they obtained a Bachelor's Degree in Psychology.

In addition to their formal education, Robert has also obtained several certifications. In 2006, they acquired a certificate in Cosmetology from the California Board of Barbering and Cosmetology. Later, in 2015, they furthered their cosmetology expertise by obtaining a Cosmetology certificate from the New York Division of Licensing Services. More recently, in 2022, Robert acquired certifications in Pharmaceutical Sales Representative (PSR) from the American Medical Certification Association and Salesforce Essential Training from LinkedIn.