Beautynova Americas
Anthony Berardo is a seasoned marketing professional with extensive experience in e-commerce and digital marketing. Currently serving as the Director of Ecommerce at Beautynova Americas, Anthony is responsible for driving online sales growth and enhancing profitability through strategic collaboration across various departments. As the Owner and Fractional CMO of Berardo Marketing Group, LLC, Anthony consults for startups aiming to transition into the mid-market by developing tailored marketing strategies. Previous roles include Vice President of Marketing and Sales at Raw Generation Juices, where Anthony implemented a comprehensive omnichannel marketing strategy, and Director of Marketing at Box Office Ticket Sales, where Anthony executed innovative marketing campaigns. With a Bachelor's degree from Seton Hall University in Communications and a minor in Advertising Art, Anthony's expertise spans digital advertising, customer engagement, and e-commerce management.
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Beautynova Americas
Beautynova Americas proudly represents the professional hair care brands milk_shake, DEPOT, and Medavita, operating in North America through our subsidiary, z.one concept USA, inc. We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists & barbers via our network of independent distributors across the USA, Canada, and Latin America. Additionally, we reach consumers directly through a range of DTC e-commerce platforms. Our Italy-based parent company, Beautynova, is a global leader in beauty, renowned for exceptional branding, R&D, and manufacturing capabilities. Beautynova is committed to responsible beauty, striving to improve lives with high-performing hair products crafted with care, respect, passion, and creativity. MEET OUR BRANDS: milk_shake: A full range of professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience. DEPOT: Offering complete care for the discerning man, this robust portfolio of products includes hair, skin, and fragrances. DEPOT elevates male grooming through luxurious scents and superior ingredients. Medavita: scientifically-backed and clinically proven, Medavita offers hair treatments that blend the best in botanicals with cutting edge pharmaceuticals.