Beckie Daser

Beckie Daser has extensive administrative experience, serving as an Executive Assistant at bebe Retail Stores from June 2008 to the present, where responsibilities include supporting high-level executives such as the Chief Digital Officer and the Chief Marketing Officer, organizing meetings, and participating in special projects. Prior to this role, Beckie held the position of Executive Assistant to the CMO and VP of Planning and Allocation at Wet Seal from August 2005 to June 2008, focusing on correspondence management, calendar organization, travel arrangements, and budget oversight. Beckie's career began at Robinsons-May | Meier & Frank as an Administrative Assistant to the Senior Vice President of Administration from September 1987 to September 2006. Educational credentials include attendance at Pasadena City College from 1974 to 1979.