Al Muir

Al Muir is an experienced professional in the fields of editing, writing, and social media, currently serving as the Senior Editor for Beckett Hockey at Beckett Media since November 2017. With a career spanning over three decades, Muir has contributed as a freelance writer and editor for Diatribe Media since 1991, focusing on social media and marketing for various clients, including Cobb Tuning Plano. Prior roles include serving as an NHL columnist for Sports Illustrated, where Muir was recognized as a leading traffic generator with expertise in SEO, and as a Brand Manager at Panini America, where Muir led a successful initiative to develop an award-winning line of trading cards. Muir’s earlier experience at Beckett Media involved significant editorial contributions and expansion efforts into European markets, alongside staff management. Educational credentials include an HBA in Communications from the University of Windsor and a journalism degree from St. Clair College.