Marketing and Product Management

The Marketing and Product Management team at Beckman Coulter focuses on driving the strategic direction of the company's biomedical testing products. This team collaborates to develop and implement marketing strategies, manage product portfolios, and oversee global marketing campaigns, ensuring that innovative solutions meet customer needs while enhancing market competitiveness. Additionally, they work on integrating advanced technologies and fostering partnerships to advance product offerings in the fields of chemistry, immunoassays, and microbiology.