Gabriela Armendariz

Gabriela Armendariz is an experienced professional with a diverse background in marketing and consumer intelligence. Currently serving as a Planning, Advertising, and Content Manager at Jose Cuervo since June 2021, Gabriela co-founded Central de Fundaciones and held the position of Head of Consumer Intelligence at Master Plan México from December 2015 to May 2021. Prior roles include Consumer Marketing Manager at Grupo Salinas, where Gabriela managed market insights for financial services brands, and Consumer Planning Brand Manager at Diageo, focusing on business growth through consumer knowledge. Gabriela's career also includes positions at Leo Burnett and TBWA Worldwide, emphasizing strategic consumer insights, alongside senior analytical roles at Q Solutions and Aljamia, providing recommendations for prominent consumer goods companies. Gabriela holds a degree in Public Relations, Advertising, and Applied Communication from Universidad Latinoamericana and a specialization in creativity and advertising strategy from INBA.