Mariana Castro

Mariana Castro has extensive marketing experience in the beverage industry, having worked at Jose Cuervo since August 2011 in various roles, including Head of Marketing and Group Marketing Manager. Responsibilities include leading multi-target marketing campaigns and enhancing brand awareness for the tequila portfolio, while previously managing the Boost, Stolichnaya, and wine portfolios. Early career experience includes positions at Mondelēz International as a Sales Finance Assistant and a Commercial Trainee. Mariana holds a Bachelor of Business Administration from Instituto Tecnológico Autónomo de México.