Mario Sánchez

Mario Sánchez has extensive work experience in various roles within the digital media and marketing industry. Mario is currently the Head of Digital Media at Jose Cuervo, where they are responsible for overseeing digital media operations. Prior to this, they worked at Nestlé as a Media Manager, where they developed innovative methodologies for media buying and integration of online and offline strategies. Before that, they worked at The Coca-Cola Company as a Brand Manager and IMC Manager, where they were involved in developing communication strategies and creating marketing experiences for the Powerade brand. Earlier in their career, they held positions such as Digital Account Manager at Initiative/Unilever, Chief of Digital Planning at Havas Digital/MPG, and Digital Planning Executive at Havas Digital Mexico. Mario also has experience in sales and sports, having worked as a Sales Executive at Iusacell and a Professional Soccer Player for clubs such as Club America and Colibries de Morelos. Throughout their career, Mario has demonstrated strong leadership skills, talent development, and successful campaign management.

Mario Sánchez completed a Diplomado in Marketing Interactivo (Digital) at Tecnológico de Monterrey from 2015 to 2016. Mario also obtained a Diplomado in Creatividad estratégica from LA ACADEMIA MEXICANA DE CREATIVIDAD in 2017. Additionally, Mario earned a Licenciatura en Mercadotecnia in Publicidad from Universidad del Valle de México from 2009 to 2012. Mario has also obtained various certifications, including Comscore from comScore, Inc., E-Learning from HAVAS DIGITAL, Google Advanced from Google, Hyper Island from Hyper Island, IAB from IAB, Marketing Interactivo (Digital) from TECNOLÓGICO DE MONTERREY, Programmatic from MediaCom, and Social Media Buying from Facebook.