Become®
Samshritha K. K. is an accomplished professional in content design and management, currently serving as Lead, Content Design & Brand Naming at Become (formerly Frozen Iris) since May 2020. Previous roles include Content Manager and Copyediting and Content at Rubric Publishing from June 2018 to May 2020, as well as a Visual Blogging Intern at bluegape.com. Notably, Samshritha received accolades as Blogger of the Week twice and Blogger of the Month once during the internships. Academic qualifications include a Certificate in Design Thinking & User Experience from the Indian Institute of Technology, Delhi, and a Diploma in Marketing, Advertising & Mass Communication, along with a Bachelor’s Degree in English Literature, both from Hansraj College. Early education was completed at St. Thomas' School, Mandir Marg.
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Become®
Become® is a strategic brand design studio working with high-potential organisations to find their most effective positioning in the market so that your customers can choose you over your competitors. At pivotal moments of organisations like growth, pivot, repositioning, refresh, revamp, merger; we work with the leadership teams to Make your Brand work, for your Business Goals. Working in the intersection of strategy, design, business, and societal impact, we view design as a profound expression that transcends mere form or function. It is, for us, a deliberate representation of intent, a way of being, and an active engagement in anticipatory meaning and world-building. Since 2017, we’ve been co-creating 200+ impact stories with some of the daring minds in: ► B2B — Ministry of Defence, Intel, NASDAQ, PepsiCo, ... ► SaaS — LottieFiles, Ambee, GLEAC, Uzhavarbumi... ► FMCG — Himalaya Wellness, TTK, Urbn, Yumlane, ... ► HR Tech — inFeedo, MentorCloud, Darwinbox, Aspire, ... ► Cyber Security — CyberPeace Foundation, Autobot, Cipherics, ... ► Health Tech — Naruvi Hospitals, Vivalyf, SSSMH, ElevateNow, ... 📣 The Pledge of our Public Design Our thoughts are Elementary. Our actions are Empirical. Our method is the Essence. Our impact is in fostering Empathy. Our success is in its Endurance. Our responsibility is to the Environmental.