Giuseppe Primerano

Giuseppe (Pino) Primerano serves as the Head of Marketing & Customer Service at Berkenhoff GmbH (bedra) since January 2018, overseeing a team of up to 19 employees while managing global marketing activities across Germany, the USA, China, and Vietnam. Notable achievements include the implementation of a global "Digital First" communication strategy, the establishment of a digital marketing infrastructure, and successful portfolio adjustments leading to significant reductions in the product range. Prior to this role, Giuseppe held various marketing positions, including Group Marketing- and Business Development Manager at Prym Fashion Group, where responsibilities encompassed international marketing efforts, digital initiatives, and efficiency improvement in sales processes. Giuseppe's extensive experience in marketing and event management is underpinned by a diploma in Business and Economics from FH Osnabrück.