Ivy Z. is a professional with diverse experience in consumer insights, project consulting, and data analysis across various industries. Currently serving in Consumer Insights at Bedsure Bedding since October 2023, Ivy previously worked as a Project Consultant for A Better Community-ABC focusing on fundraising event planning. Prior roles include Business Analyst in RGM at L'Oréal and Senior Researcher for EC Consumer Insights at Shanghai Buy Quickly E-Commerce Co., Ltd., where contributions included data analysis for luxury brands and publishing industry white papers. Ivy has also served as a Senior Analyst for Social Listening at Mingyue Technology Group, providing analytic insights for major brands like BMW and P&G. Additionally, Ivy held the position of Vice President at AIESEC, engaging in leadership development initiatives.
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