Eric Nelson

Eric Nelson is a Senior Consumer Insights Manager at MegaMex Foods, LLC, where responsibilities include leading consumer insights initiatives for major brands such as La Victoria, Herdez, and Wholly Guacamole since December 2018. Prior experience includes a tenure at Avery Products Corporation, where Eric held various roles such as Group Manager and Sr. Manager of Consumer Insights, contributing significantly to the company's $300MM+ Labels and Cards businesses through consumer research and brand strategy. Early career positions include Research Director at Lieberman Research Worldwide, Senior Project Director at Data Development Worldwide, and Research Manager at Farrand Research, each involving the design and execution of consumer research across diverse industries and clients. Eric holds an M.A. in Psychology and a Bachelor's Degree in Psychology and Criminal Justice from California State University, Fullerton.