David Scowcroft

David has been involved in the market research industry for almost thirty years. For the past fifteen years he has specialized in the biopharma sector. Over his career, he has worked for small start-up agencies, large established agencies as well as pharmaceutical companies.

Most recently, David was a Senior Vice President with Ipsos Healthcare where he was responsible for methods and the commercialization of market research methods. Prior to Ipsos, David built and led the quantitative division of in-sync.

David has successfully led several client-focused teams of various sizes over his career and has also worked within advanced analytic functions. He is deeply proficient in more complex research design, analysis and interpretation such as choice modeling, segmentation, multi-agent models, and forecasting.

David holds an MA in Economics from Queen’s University in Kingston, Canada. His graduate studies specialized in econometrics, game theory, industrial organization and behavioral economics. He regularly speaks at conferences and other industry events, and held a prior advisory board position at MRII.