Elys Roberts

Elys Roberts is a vision for behavioral science to transform and elevate the consumer insights industry to a position where it plays an indispensable role in commercial decision-making and was the catalyst for Elys to found BEESY. He believes that this can only be achieved by demonstrating real commercial impact via the practical application of deep behavioral science expertise.

Elys comes with 20 years of experience in the biopharma industry – on the client and agency sides, including sales & marketing, consumer insights, and behavioral science.

Most recently as CEO of Marketing Practices at Ipsos, Elys led a team of 600 consumer insights, social media, and brand consulting professionals working across multiple sectors including healthcare, automotive CPG, energy, financial services, restaurant and retail, and technology and telecom. He also founded the Ipsos North America Behavioral Science Center and established partnerships with academic institutions such as the Yale Center for Consumer Insights.

Elys holds a First Class Honors degree (the equivalent of summa cum laude) in History from the University of Manchester, speaks regularly at industry conferences, is the Treasurer of the North American Foundation for the University of Manchester, and held prior advisory board positions at MRII, Pharmaceutical Executive and PMRC.