Jorge Jimenez

Jorge joins BEESY with over a year of experience in the market research industry, having been a manager at Murphy Research. He graduated from UCLA with degrees in Economics and Neuroscience, and is particularly interested in the combination of both disciplines because he believes that it holds tremendous potential for the understanding of human behavior. Jorge is fascinated by the field of applied behavioral science, and how it can be harnessed to help individuals modify their behavior and develop habits that are advantageous to them, to their organizations and to society in general. In the long-term, Jorge also aspires to perform meaningful research in the interconnected fields of neuroeconomics, behavioral neuroscience and behavioral economics to contribute to an enhanced framework for the study of decision-making.