Cherry Mae Poblete

Cherry Mae Poblete, MBA, CLSSGB, is a seasoned professional with extensive experience in marketing and business development. Currently serving as Co-Founder of J & Berry Inc. since July 2023, Cherry also contributes as an Advisory Board Member for BEETc, organizing leading marketing technology conferences in the APAC and EMEA regions. Previously held the position of Assistant Director for Loyalty and Rewards at Newport World Resorts, where product development for loyalty programs was spearheaded, along with a focus on growth through partnerships. Cherry's background includes significant roles at Phoenix Petroleum Philippines, Inc. in commercial excellence and B2B sales, and notable positions in channel sales and marketing with various beauty brands and marketing firms. Cherry is actively pursuing further education at the Asian Institute of Management, where a Master in Innovation and Business is being obtained, complemented by an MBA from Central Colleges of the Philippines.