Georg Sieverding currently serves as the Head of Key Account Management and Business Development at BEGA since September 2025. Prior to this role, Georg held positions including Head Of International Sales at Hess GmbH Licht + Form from July 2021 to September 2025, and Authorised Officer and Head of Sales - International at HOFFMEISTER LEUCHTEN GMBH from February 2011 to July 2021. Additional experience includes serving as Sales Director - International at Hoffmeister GmbH and Managing Director at Sill Lighting UK Ltd, a subsidiary of Hoffmeister Leuchten GmbH. Earlier roles also encompass Director of Sales & Marketing at OKALUX GmbH and Area Sales Manager at HOFFMEISTER LEUCHTEN GMBH. Georg holds a Bachelor Professional of Marketing (CCI) from CCI Bielefeld, completed in June 1996.
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