John Reale

John joins BEGiN via Little Passports and is responsible for the vision, design, and development of the tangible product portfolio. He brings 30 years of deep experience igniting children’s imaginations through the power of innovative, enriching play and storytelling.

Prior to joining BEGiN, John led global product design and development for many of today’s leading entertainment and play brands including Star Wars, Marvel, Spiderman, Power Rangers, Trolls, Ghostbuster, GI Joe, Jurassic World, Max Steel, Hot Wheels, Pixar’s Cars, and others while in executive leadership roles at Hasbro, Spin Master, and Mattel. John has a BFA in Toy Design from FIT and has studied business management and strategic innovation at Boston College, Thunderbird, and Dartmouth College.