Jiri Boudal

Jiri Boudal is a Managing Director and Co-founder of Behavio Labs since March 2015, where expertise in marketing science and technology focuses on decoding subconscious thought, serving over 300 clients and leading a team of 45+ employees through two investment rounds. Additionally, Jiri operates as a freelance Brand and Marketing Strategy Consultant, leveraging a diverse background in market research, branding, business management, and copywriting. Prior experience includes a managerial role at Frank Bold from June 2009 to March 2015, where Jiri contributed to the successful passage of five anti-corruption laws. Jiri holds a Master's degree in Sociology and Philosophy from Charles University, earned between 2005 and 2011.