Axel Adida

Axel Adida is a seasoned digital strategist currently serving as Chief Digital Officer at Beiersdorf since June 2022, focusing on enhancing digital consumer connections for iconic skincare brands. Adida has a diverse background including roles as Head of Digital at Sanofi, where digital transformation played a critical role in establishing a standalone Consumer Healthcare Unit, and as a Senior Advisor at Boston Consulting Group, specializing in digital transformation for FMCG sectors. Previous experience includes being Digital COO at L'Oréal, where efforts led to significant increases in digital media investments and operational efficiencies. Adida is also involved in angel investment through Crispian bros, supporting multiple innovative brands and serving as an advisor for various companies in growth acceleration and brand transformation initiatives. A strong academic background includes degrees from EDHEC Business School, ESCP Business School, and CentraleSupélec.