David Boston

David Boston is an accomplished IT and digital marketing leader with significant experience in driving innovation and consumer engagement. Currently serving as the Director of IT - Product & Innovation, Customer & Consumer Experience at Beiersdorf since April 2013, David leads a team of over 50 IT specialists to oversee global IT operations across various sectors such as Consumer Digital and Sales & Order Management. Previously, David held multiple roles at Beiersdorf focusing on digital strategy, including Global Head of Digital for Pharmacy & Selective Brands, where responsibilities included shaping the digital roadmap for over 50 markets. Early in the career, David served as UK Country Manager at Geizhals.at and as Marketing Campaign Manager for Hewlett Packard Enterprise, managing key marketing campaigns. Academic qualifications include a BA Honours in Marketing from Birmingham City University and a focus on Online Marketing from Turku School of Economics.