Diana Araya

Diana Araya has extensive experience in marketing and customer development across various prestigious companies, currently serving as the Regional Shopper & Customer Marketing Manager for Emerging Markets at Beiersdorf since July 2020. In this role, Diana leads strategic marketing initiatives for the Central America and Caribbean region, focusing on brand management, shopper marketing, and customer development for the Nivea brand. Prior to joining Beiersdorf, Diana held positions at Nielsen, Colgate-Palmolive, Alimentos Prosalud S.A, Unilever, and Procter & Gamble, gaining expertise in retail services, brand management, and trade marketing. Diana holds a Bachelor's degree in Business Administration from Universidad de Costa Rica, an MBA in Marketing from Universidad Latinoamericana de Ciencia y Tecnología, and additional qualifications in Digital Marketing Planning and English Language studies.