Federico Caro Valero

Federico Caro Valero is an accomplished procurement professional with extensive experience in the marketing and advertising sectors. At Beiersdorf since August 2014, Federico currently serves as Head of Global Procurement Creative Content, Ad-Production, Pack Design, and Artworks, having previously held roles leading strategic procurement for global brands such as Nivea and Eucerin. Federico's leadership spans managing diverse global teams, optimizing production processes, and conducting international negotiations with media agencies. Previous experience includes serving as Regional Media Manager for Southern Europe at Zalando and roles as a Digital Media Planner and Media Buyer at Media Contacts and Havas Media, respectively. Federico holds a Master's degree in Internet Business from ISDI and a Licenciado in Publicidad y RR.PP. from CEU Cardenal Herrera University.