Florian Renz

Florian Renz currently serves as the Global Head of CMI Derma & Healthcare at Beiersdorf, a position held since January 2016, where responsibilities include empowering the company's Derma & Healthcare Brands through market research, business intelligence, and consumer insights. Previous roles at Beiersdorf encompass Head of Consumer & Market Intelligence for Eucerin and Manager of Consumer & Market Intelligence for both Eucerin and Pharmacy & NIVEA brands. Prior experience includes a tenure at GfK SE as Senior Manager in Advanced Business Solutions, overseeing key accounts like Facebook and managing significant media research projects that achieved industry recognition. Additional experience was gained at Fittkau & Maaß Consulting GmbH in project management and research roles, alongside a brief position as a Research Assistant at the National Research Bureau New Zealand. Florian Renz holds a Diplom in Sociology and Business Administration from Otto-Friedrich-Universität Bamberg and an European Diploma of Interactive Marketing.