Franziska Palgen

Franziska Palgen is a seasoned marketing and sales professional with extensive experience in the consumer goods industry, currently serving as Global Associate Marketing Director for Brand & Communication at Beiersdorf since October 2018. In this role, Franziska oversees the Eucerin Body & Sun franchises, driving strategic growth, leading cross-functional teams, and managing sustainability initiatives in Germany. Prior experience includes key positions at L'Oréal as a KAM & Sales Management Trainee, ARTUS GRUPPE as a Sales & Marketing Assistant, and ALDI SÜD as a Sales Management Trainee. Franziska holds multiple degrees including a Master of Science in Market-oriented Business Management from Cologne University of Applied Sciences and dual Bachelor degrees in International Business and International Retail Management.