Hassan Umar Ali

Hassan Umar Ali is an accomplished marketing professional with extensive experience in the consumer goods sector, currently serving as the Precision Marketing Manager for Northern Europe at Beiersdorf since May 2019. In this role, Hassan oversees digital transformation initiatives and harmonizes full-funnel digital campaigns across platforms such as Amazon and Google. Previous positions at Beiersdorf include leading precision marketing efforts in the MENA region and managing marketing operations in Pakistan and Afghanistan. Prior to Beiersdorf, Hassan held key roles at L'Oréal, where achievements included steering the transformation of the Garnier skincare brand to secure a leading market position and launching the first male grooming brand in Pakistan. Hassan holds a Bachelor of Business Administration from Bahria University and is currently pursuing an Executive MBA at the University of Cambridge.