Laís Farhat

Laís Farhat is an accomplished executive in sales and marketing with extensive experience in driving strategic initiatives across Latin America and emerging markets. Currently serving as the Regional Sales Senior Director at Beiersdorf since June 2022, Laís leads the sales and commercial capabilities agenda in partnership with senior leadership. Prior to this role, Laís held various key positions at Unilever from February 2006 to June 2022, including Route to Market Director, where management of a substantial team and budget was integral to optimizing the route-to-market model and advancing digital transformation. Laís has a diverse background in trade marketing, customer development, and category management, complemented by an MBA in Business Management from Fundação Dom Cabral and multiple certifications in data analytics and digital marketing.