Laura Said

Laura SAID is an experienced professional specializing in e-commerce and digital marketing within the beauty and healthcare sectors. Currently serving as the E-commerce and Digital Manager for Beiersdorf since December 2018, Laura has successfully managed commercial negotiations and developed digital strategies for brands such as Eucerin and Elastoplast. Previous roles include Traffic Manager at Sisley Paris, where Laura oversaw traffic acquisition strategies and global paid media, as well as E-commerce Project Manager at The Estée Lauder Companies, leading the launch of multiple e-commerce sites. Laura's academic background includes a Master's Degree in Marketing from KEDGE Business School, complemented by additional studies at Stockholm University.